Fraiche Yogurt is a small chain of boutique establishments in the San Francisco Bay Area serving up nutritious food, including artisanal frozen yogurt; raw juices & smoothies; sweet & savory snacks; and other freshly prepared treats. One of its five Bay Area locations is situated in Terminal 3 of San Francisco International Airport. Fraiche turned to c3ms and BrightSign to create a digital menu board display to help it stand out in an area crowded by many other food vendors.
“Wary travelers are tempted with many food options at SFO, and we needed to raise our profile to remain competitive in the fiercely competitive airport dining market,” said Patama Gur, co-founder and owner of Fraiche.” Our investment in digital menu boards helped us not only remain competitive, but translated directly into increased revenue. The installation has more than paid for itself in just a matter of months.”
Patama is motivated by the near-instant success of this initial digital menu board installation and plans are now underway to retrofit her three other establishments in the San Francisco Bay Area.
Location: San Francisco, CA
Integrator: c3ms media
Project: Fraiche Yogurt